“Shabbat Shalom” Campaign

Advertising campaign designed on behalf of the (fictitious) “Shabbat Shalom” association, meant to raise awareness to changing the public tone of Shabbat, i.e. keeping supermarkets open and public transportation running.
The campaign humoristically personifies G-d, in every-day-life occurrences, demonstrating that even G-d is “bummed” that supermarkets are closed and that the public transportation stopes running on Shabbat.
The campaign features 2 advertising posters, mobile teaser & minisite, Facebook page, and 2 concepts for guerrilla advertising.
The campaign was designed as part of professional studies, as a non-profit work.